Since the early years of the 1960's, dramatic changes in music
style, design and performances occurred that truly changed the direction that
music was going. In this Blog, I will be covering the many elements that carved
passageways throughout the music community.
With the release of cultural diverse music such as the Beatles'
Revolver album (1966) and the Beach Boys Pet Sounds album (1966),
the design of music had changed the way that music was not only heard, but also
created.
The attraction to The Velvet Underground, in my opinion, stems
from the culmination of art; music and movies rolled into one, giant, gumball
of culture.
Several images come to mind when I think of the Velvet
Underground & Nico. Dimly lit rooms filled with people smoking
cigarettes, among other things, intense artwork and colors, oddly arrange music
thundering through amplifiers are the main image that comes to mind when I
think of the ideals that made the Velvet Underground flourish. The
elements that drove the band were similar, but the music is what built them.
They were an extremely laid back and artistic group, however their music was
vastly different. The Eastern European influence, combined with the artistic
arrangement was ideal for great things.
John Cale earned his classical music degree in 1960 at
Goldsmith’s College in London and had already been considered a prodigy of
music at 11 years old. An educated and determined Cale would get the attention
of American composer Aaron Copeland who would contribute to his education in
modern composition by arranging a Bernstein scholarship for Cale in
Massachusetts. After leaving Massachusetts due to creative differences with
Aaron Copeland, Cale began working with “well-regarded minimalist composer La Monte
Young in his Theater of Eternal Music.” (Howard, D) Cale had a very distinct
musical background but it was newly adopted electric viola that was his
instrument of choice. His “heavily amplified modal blues compositions were jet-engine
loud and heavily steeped in Indian-derived drones.” (Howard, D)
At the same time composer, guitarist and songwriter Lou Reed was
attending Syracuse University, in New York, and had recently joined forces with
guitarist (and dorm neighbor) Sterling Morrison and caught the attention of
those around him. His style and revved-up guitar playing, combined with the
popular style of poetic songs he wrote, caught the attention of many people.
One very influential person that contributed to The Velvet
Underground's success was Andy Warhol, "artist and
all-around pop-art icon, who caught the band at a club around the end of
1965. Warhol quickly assumed management of the group, incorporating
them into his mixed-media/performance art ensemble, the Exploding Plastic
Inevitable. By spring 1966, Warhol was
producing their debut album." (Untergerger, R 2012) With
the powers at his disposal, and the proper combination of music, art and
movies, The Velvet Underground soon became a new addition the Warhol's Factory.
With the overall success of their appearances at the Factory, the
Velvets added a new element to the band.
"Warhol was also responsible for embellishing the
quartet with Nico, a mysterious European
model/chanteuse with a deep voice whom the band accepted rather reluctantly,
viewing her spectral presence as rather ornamental." (Untergerger, R
2012)
Unlike the psychedelic LSD inspired songs of Revolver and
Pet Sounds, that incorporated strange new techniques and
instrumentation, the Velvets sound was clearly designed according emotional and
experience based lyrics and music. Singer, songwriter and musician Lou Reed
contributed the majority of the lyrics. The content was what set it aside from
the other "pop-style" music. Strong lyrics, morally inappropriate
content, hard-driving music, sex and drug references laced each track with such
lather that it oozed from track to track. The ideal being the visions set aside
by Warhol that incorporated pop art, music and video. By combining his vision
into the music and art, the power of each vocal was understood and related to.
With the release of their debut album The Velvet Underground & Nico
(1966), the pop scene was humming.
According to Richie Unterberger, columnist for AllMusic.com, "The album's release was not without complications, though. First, it wasn't issued until nearly a year after it was finished, due to record-company politics and other factors."
The hardcore lyrics and music, as well as the combination of sex
related environment and images, created waves in the small pond that the Velvets were wading in. The
overall impact of this was more beneficial than expected, however. Brian Eno
once stated " that even though hardly anyone bought the Velvets records
at the time they appeared, almost everyone who did formed their own
bands."
As an industry professional, musician and artist I can honestly
say that the era was way out of my league. Although I can relate to a majority
of the incidents that contributed to the Velvets success, or lack there of, I
can only remember certain references that currently have intrigued me. I grew
up knowing Lou Reed. "Take A Walk On The Wild Side" was my
favorite song as a kid, but I was not introduced to the cultural impact that
Reed contributed to the sensation known as the Velvets, until now. The
association of Warhol and the Velvets creates a whole new image in my mind for
the style of music that I recently just listened to, and I realize now that I
was listening to this music pretty much all my life already. I remember the
songs now, the images in my head, the strange sounding instruments that
resembled Eastern European style, with strange heavy droning instruments, deep,
sensual vocals of Nico, echoing constantly, and the unmistakable lyrics of
Lou Reed were a reminder of the cultural impact that Warhol and The Velvets
gave us.
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